Strategic Consulting
Growth strategy, customer-led transformation, market positioning, business model opportunities and prioritization of strategic initiatives.
Typical deliverablesOpportunity assessment · Growth roadmap · Executive recommendations
Independent consulting · research · advisory
You can either see what's next.
Or become what's next.
I help businesses understand customers and markets, make sharper strategic decisions, and turn research and data into measurable opportunities for growth.
Brazilian perspective · International experience
How I can help
Consulting, research and advisory. Built around your decisions.
From understanding a market to defining a growth strategy, I combine rigorous analysis with practical recommendations teams can use.
Consumer & Market Research
Customer needs and behaviors, experience and loyalty studies, competitor benchmarking, category insights and market opportunity mapping.
Typical deliverablesResearch plan · Benchmarking · Insight-to-action recommendations
Data & Analytics Advisory
Data strategy, analytics operating models, KPI design, advanced analytical studies and AI-enabled intelligence workflows.
Typical deliverablesMeasurement framework · Analytics roadmap · Decision support
What connects the workEvidence over assumptions · Business impact over dashboards · Insight into action
My perspective
A 360° view of the consumer. A singular focus on growth.
The best strategic choices come from connecting the dots across customers, markets, capabilities and performance—not viewing them in isolation.
Consumers
Behavior, experience, unmet needs, loyalty and customer economics.
Markets
Competition, category dynamics, trends and emerging opportunities.
Strategy
Growth choices, positioning, innovation and strategic priorities.
Momentum
Operating models, execution priorities and repeatable growth mechanisms.
Data & Analytics
Measurement, analytical models, decision intelligence and AI-enabled insights.
How I work
Research that informs decisions. Advice that moves businesses forward.
I connect strategic framing, robust analysis and practical delivery. The goal is not simply to produce a report, but to make the next decision clearer and the next action more effective.
Good insight only matters when it changes what happens next.
From question to action
01Frame
Define the decision
02Investigate
Generate evidence
03Recommend
Prioritize opportunities
04Enable
Support the next move
Relevant project experience
Analysis with a clear business purpose.
Selected examples of work across consulting, consumer intelligence and operating businesses. Client and project details are intentionally generalized.
LATAM customer experience benchmarking
Led regional customer and delivery-experience studies, turning competitive and consumer signals into strategic recommendations for senior leadership.
Regional, cross-functional researchCX improvement through applied analytics
Contributed to the redesign of customer experience priorities for two insurance products, with NPS improvements of approximately 20 points.
Anonymized financial-services projectAssortment and commercial decisions
Led eight assortment-optimization projects across Latin America, translating analytical modeling into decisions for retailers and consumer-goods companies.
Regional analytics consultingIndustries
Across industries. Close to the customer.
Retail & Consumer GoodsE-commerce & MarketplacesQuick Commerce & DeliveryBanking & InsuranceTechnology & Digital PlatformsConsumer Services
Professional experience
Strategy rigor. Operating perspective.
Experience shaped across management consulting, analytics, consumer intelligence and major digital businesses.
Selected organizations associated with professional experience. References do not imply endorsement or current affiliation.
Education & development
An international perspective, grounded in analysis.
Economics, business, strategy and international management studies.
FGV EESP · Master's in Economics and Strategy
ESPM · Bachelor's in Business Administration
IMD · MBA studies; Jebsen Family Global South MBA Scholarship (program not completed)
IÉSEG · Academic exchange